Google AdSense Rewards Content with Advertising Revenue
by: Shelley Lowery
If you've been looking for an easy way to increase your website's revenue,
Google AdSense may be your answer. Google AdSense is a phenomenal new
advertising revenue program that is taking the Internet by storm. It was
specifically designed to enable content rich sites to increase their advertising
revenue simply by displaying Google AdWords ads.
Google AdSense makes selling advertising space easy, as they handle everything
for you. With access to a database of 100,000 advertisers, you'll never have to
worry about finding advertisers for your website again. The concept is simple.
If you have a quality site that provides content, such as articles, you may
qualify to display Google AdWords text ads on your web pages. If your site is
approved, you will receive a portion of the pay-per- click payment.
The great thing about Google's sophisticated advertising system is that the ads
that display on your web pages are relevant to your content. They scan each page
to determine what your page is about and display the ads accordingly. This will
increase your click-through rate considerably, as relevant text ads combined
with quality content are highly effective.
Although the AdSense program is free to apply, your site will be reviewed and
must be approved in order to begin displaying the ads. As there have been many
sites turned down, you'll need to ensure your site meets Google's criteria prior
to applying. You can find the guidelines at the following web address: https://www.google.com/adsense/policies
They're basically looking for quality sites offering content. The keywords here
are "quality and content." If your site is under construction, loaded with
advertising and/or broken images and links, don't even waste your time applying,
as you won't be accepted. However, if you have a quality site and provide your
visitors with content, you will most-likely be accepted.
The more content pages you have, the more advertising revenue you can make. It's
really that simple. If you don't have your own content, there is a wealth of
content available on Internet completely free. Subscribe to any of the following
article announcement groups to receive new article submissions each day:
Article Announce - All types of articles
AABusiness - Business oriented articles, including: Business, Ecommerce, Sales,
Networking, Business Communication, Internet Marketing, Promotion, etc.
AAInternet - Internet oriented articles, including: Ebooks, Ezines, Search
Engines, Web Design, Web Development, Web Sites, etc.
AAHome - Home and Family oriented articles, including: Parenting, Relationships,
Cooking, Recipes, Crafts, Gardening, Home, etc.
AAHealth - Health and Fitness oriented articles, including both physical and
emotional health.
AAGeneral - General Interest oriented articles.
With your subscription to any of the above groups, you'll not only receive new
article submissions delivered to your email, but you'll also have access to the
archives which contain thousands of quality articles.
Visit the following web address for further information: http://www.web-source.net/articlesub.htm
Once you've located articles that are relevant to your website, simply create a
page for each. For example, if you find ten appropriate articles, you can create
ten new content pages in which you can display Google AdWords ads. Not only will
you be adding valuable content for your visitors, but you'll also increase your
website's traffic and revenue. It's a win-win deal no matter how you look at it.
Once your site has been approved, you simply select the style of ads you'd like
to display and paste the code into your web pages where you'd like the ads to
display.
Although all of the ads are text ads, there are currently four layout options to
select from:
• Standard 468 x 60 banner format (displays up to 2 ads)
• Vertical 120 x 600 skyscraper ad (displays up to 4 ads)
• Horizontal 728 x 90 Leaderboard (displays up to 4 ads)
• 300 x 250 Inline rectangle (displays up to 4 ads)
Although all four ad styles can be effective, the "skyscraper" ads placed toward
the top right side of your page or the "Leaderboard" ads placed at the top of
the page generally will provide a higher click-through rate than the other two
styles.
However, each page is different and will produce different results. For this
reason, you may want to test your pages and display the style that produces the
highest click- through rate.
Once you begin displaying the ads on your website, you can visit Google and log
in to your account to see how the ads are performing. You can view the number of
impressions, clicks, click-through rate and your earnings.
If you're concerned about displaying ads that may compete with products or
services you're promoting, Google offers an option to filter out unwanted ads.
In addition, you can display the ads along with any affiliate programs you may
be promoting, as long as the ads don't look like Google ads.
Google AdSense is the hottest advertising revenue program on the Internet. Isn't
it about time you got paid for your content?
Visit Google AdSense for further information:
https://www.google.com/adsense
About the author:
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
Mastery. http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book. http://www.ebookstarter.com
Visit Web-Source.net
to sign up for a complimentary subscription to Etips and receive a copy of the
acclaimed ebook, "Killer Internet Marketing Strategies." http://www.web-source.net
