Eight Steps to Increase Your Newsletter Advertising
Revenue
by: Howard Minsky
As the newsletter market becomes increasingly more
competitive, it's important to follow several key steps in your pursuit of
potential advertisers. Simple steps such as providing basic information and
practicing timely follow-up can contribute to the success of your overall
advertising revenue.
Follow these tips to quickly boost your advertising revenues.
1. Contact Information - Always place contact information toward bottom of your
emails and articles. Include Company Name, Contact Name, Tel, URL, Email, Fax,
and Address. Buyers prefer to purchase ad space from companies and individuals
that are easy to contact and have a physical location. List an email address for
purchasing advertising (Ex. advertise@TheAdStop.com).
2. Target market - List your target market and demographics. If you have not yet
performed a survey of your subscribers, then list your perceived target market.
To gain actual demographics, email your subscribers a simple survey. This allows
you to not only learn about your subscribers, but will also aid in efforts to
increase subscriber base. A survey will also help you to develop editorial
content geared towards your readers main concerns or interests.
3. Subscriber Numbers - Numbers are important when considering an ad purchase.
Don't hesitate to list the number of subscribers to your newsletter as well as
the average monthly percentage of growth rate.
4. Follow Up - This may be one of the most valuable steps in increasing
advertising revenue. After a sale, be sure to communicate with your advertiser.
It's a lot easier to re-sell ad space than find a new ad buyer. If the
advertising run is a one-issue purchase, email the advertiser the day before the
newsletter goes out to remind the advertiser when it's scheduled to run. Then
telephone or email the advertiser after the ad run to learn of the
effectiveness. If the advertiser is happy, resell them on the spot for a longer
term. If the advertiser was unhappy with the results, ask "why" and then
encourage them to buy another advertisement at a discounted rate. If the
advertiser decides to purchase another run, be sure they make changes their ad
copy. The effectiveness of the ad often depends on the ad copy itself.
If Advertisement is run for multiple months or issues, email the advertiser
weekly asking their feedback. Telephone your advertiser once per month. Also,
you should always email the advertiser to inform them of an approaching renewal
time and attempt to renew their run. If there is no answer, call two or three
days later and try to sell over phone.
5. URL Tracking - Have advertisers create a tracking URL to verify advertising
was included and allowing analysis of the gains achieved from ad placement.
6. Credit Cards - Allow advertisers to purchase ad space with credit cards. It
is inexpensive and presents a very professional organization. Better yet, it is
easier to re-sell as the advertiser only needs to say YES. The easier you make
it to buy the more sales you'll make.
7. Partnerships - Increase the size of your advertising offerings by partnering
advertising sales with similar newsletters and Ezines. Partnering allows you and
partners to collectively sell advertising space. The larger subscriber base will
attract larger advertising buyers. Provide a 15% commission to the selling
party, which could be you or your partner(s). This works well for newsletters
with under 10,000 subscribers.
8. Ad Networks - List your ad offerings with one or more Ad Networks. Gain a
professional sales force with extensive resources to sell your space. Realize,
you will earn less per subscriber, but you will most likely sell-out your
advertising space. This also allows you to concentrate on marketing and content
which is usually the main interest. Also, many Ad Networks do not require
exclusives, so you can continue to sell your own space with an assurance that
advertising sales will occur for every issue.
Follow these eight easy steps and you'll quickly see an increase in advertising
revenue. Good Luck!
Howard Minsky
Co-Founder
www.TheAdStop.com
List your Internet Advertising information on www.TheAdStop.com Have tens of
thousands of media buyers, site owners, advertisers and marketers learn about
your advertising offerings. It is always FREE and very easy to do.
5868 North Plum Bay Pkwy, Tamarac, FL 33321 USA
T: 954-722-0454
F: 954-532-2355
Howard@TheAdStop.com
